What is Contextual Link Building?

Contextual link building is creating links to your site from relevant sources with a similar topic or industry as your own.  While not all of our links are contextual (we still want to make sure you get attention from social bookmarking and Web 2.0 sites), we do our best to keep as many links as possible relevant to your topic or industry.  Part of contextual linking is to make sure that the text on the link (called the “anchor text”) is rich with the keywords that are important to your business.  For example, if you sell beekeeper supplies, by placing links to your site from contextual sources with the specific anchor text “beekeeper supplies”, it sends more value back to your site than just linking your company name back to the site.

Manual Link Building

One thing that sets us apart from many of our counterparts in the industry is we do not use any automated software to blast links out to the Internet.  If automated linking is done improperly, this approach can have devastating consequences to your site rankings.  Instead, we manually visit each site your site is linked from and request relevant links.  If you see prices or link volumes offered by competitors that seem too good to be true, they probably are.  Consider the long-term consequences of blasting links out to the Internet.